{"id":6450,"date":"2021-02-22T23:09:53","date_gmt":"2021-02-22T23:09:53","guid":{"rendered":"https:\/\/connectresources.ae\/?p=6450"},"modified":"2025-06-04T12:40:12","modified_gmt":"2025-06-04T08:40:12","slug":"from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace","status":"publish","type":"post","link":"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/","title":{"rendered":"From retail to etail: Why should you take your business into the digital marketplace?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #c1121f;color:#c1121f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #c1121f;color:#c1121f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#1_From_retail_to_eTail_Why_should_you_take_your_business_into_the_digital_marketplace\" >1. From retail to eTail: Why should you take your business into the digital marketplace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#2_What_is_eTail\" >2. What is eTail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#3_Why_does_your_retail_business_need_an_online_presence\" >3. Why does your retail business need an online presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#4_Why_does_eTail_matters\" >4. Why does eTail matters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#5_What_are_the_steps_to_take_your_business_online\" >5. What are the steps to take your business online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#6_How_to_launch_a_web_store\" >6. How to launch a web store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#7_What_is_the_marketing_strategy_you_should_follow_for_your_eTail\" >7. What is the marketing strategy you should follow for your eTail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/connectresources.ae\/from-retail-to-etail-why-should-you-take-your-business-into-the-digital-marketplace\/#8_How_can_Connect_Resources_help_you_improve_your_business_solutions\" >8. How can Connect Resources help you improve your business solutions?<\/a><\/li><\/ul><\/nav><\/div>\n<p>In our ever-changing world we need to adapt our companies to the recent trends, and for this reason we have to consider digitalizing our business by going <strong>from retail to eTail. <\/strong>It\u2019s highly important for your business to have an online presence if you want to grow and expand.<\/p>\n<p>It doesn\u2019t matter if you own a small or medium-sized company, the most important is to have a web presence so your potential customers can find. In addition, having a website gives a great impression to your audience and they can see you\u2019re a trustable business.<\/p>\n<p>In this article, you\u2019re going to learn why it\u2019s important to start developing an online strategy for your company. Let\u2019s observe:<\/p>\n<ul>\n<li><strong>From retail to eTail<\/strong>: Why should you take your business into the digital marketplace?<\/li>\n<li>What is eTail?<\/li>\n<li>Why does your retail business need an online presence?<\/li>\n<li>Why does eTail matters?<\/li>\n<li>What are the steps to take your business online?<\/li>\n<li>How to launch a web store?<\/li>\n<li>What is the marketing strategy you should follow for your eTail?<\/li>\n<li>How can <a href=\"https:\/\/connectresources.ae\/questions-for-customer-feedback-and-business-review\/\"  data-wpil-monitor-id=\"527\">Connect Resources help you improve your business<\/a> solutions?<\/li>\n<\/ul>\n<p><iframe title=\"Etail Solutions | Why Etail?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GYbTSd7XpjA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_From_retail_to_eTail_Why_should_you_take_your_business_into_the_digital_marketplace\"><\/span>1. From retail to eTail: Why should you take your business into the digital marketplace?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nowadays anyone can have a website and offer their services and products from there. For this reason, there\u2019s a high competition in the internet and more and more people are going to recur to it to find what they want.<\/p>\n<p>If we don\u2019t have an online presence, our clients are never going to find us and we aren\u2019t going to grow as we expect. Hence, it\u2019s important to consider going <strong>from retail to eTail<\/strong>.<\/p>\n<h3>1.1 How to add eTail to your retail?<\/h3>\n<p>Having a retail business or a physical store gives us several advantages over those businesses that only operate online. Let\u2019s observe some of the benefits of adding eTail to your current retail operations:<\/p>\n<ul>\n<li>You will carry your look and essence to your online presence<\/li>\n<li>Your current customer base will follow you<\/li>\n<li>You know the specific needs of your prospects and audience<\/li>\n<li>Your brand\u2019s identity is already established<\/li>\n<\/ul>\n<p>As you can see, you already have some part of the work done; you just need to invest some effort and time in giving your brand an online presence that is going to be reinforced by your retail knowledge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_What_is_eTail\"><\/span>2. What is eTail?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/90\/Comercio_electronico.jpg\" alt=\"What is eTail\" width=\"840\" height=\"560\" \/><\/p>\n<p>When you consider taking your business <strong>from retail to eTail<\/strong> it\u2019s important to know first the concepts involved in this matter. When we discuss about eTail we\u2019re referring to specific activities of selling services and products via internet, also known as electronic retailing.<\/p>\n<p>It\u2019s important to know that eTail is a simple concept, and unlike many may think, it\u2019s not the same as eCommerce. For this reason, it\u2019s important to know the difference between these two so we don\u2019t make any mistakes when we decide to take our business online.<\/p>\n<h3>2.1 What is the difference between e-commerce vs retail?<\/h3>\n<p>It\u2019s essential to understand the difference between <strong>e-commerce vs retail<\/strong> because if we want to take our retail business online we have to be specific about what we want to achieve.<\/p>\n<p>Basically, eTail solutions are focused only on the B2C segment, which means the businesses that are aimed to offer products or services to consumers. On the other hand, eCommerce involves a broader set of activities that are not done in eTail like supply chain management and many other commercial transactions.<\/p>\n<p>If you need help for carrying out some of your business functions, you can always opt for outsourcing services. However, it\u2019s important to choose a trustworthy agency and you should know the best tips on how to select the proper one for your business.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/recommendations-on-how-to-choose-an-excellent-hr-outsourcing-company-in-dubai\/\">Learn more about the tips for selecting an excellent HR outsourcing agency<\/a>.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_Why_does_your_retail_business_need_an_online_presence\"><\/span>3. Why does your retail business need an online presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another key aspect when you consider <strong>from retail to eTail<\/strong> is the understanding of why your business needs an online presence. Having your personalized space on the web could help you improve your current operations. Hence, you will be able to attract more clients.<\/p>\n<p>It means that your eTail strategy is the perfect complement for your retail operations and by this you\u2019ll have continued success.<\/p>\n<h3>3.1 Increased visibility<\/h3>\n<p>The main reason you should enter the <strong>online retail industry<\/strong> is that you get an increased visibility. Your target audience will be able to find you on the internet and they can even visit you in your area.<\/p>\n<p>If your audience can\u2019t see you then you don\u2019t exist for them. Since many people use Google or any other search engine to find a business you can show up when they make a detailed search in your area.<\/p>\n<h3>3.2 Improves your company\u2019s image<\/h3>\n<p>When a business has a web presence it shows that is a stable company that is looking to grow. The benefits of an online presence for your company\u2019s image are the following:<\/p>\n<ul>\n<li>It legitimizes your business<\/li>\n<li>Having a website will help you build trust and authority in your industry<\/li>\n<li>It allows your customers to know you better and this gives them trust<\/li>\n<\/ul>\n<p>If you\u2019re planning on taking your business online, you may need more people to help you work with your website or any other related activity. In case you need on-demand staffing, you can find an agency in the UAE that can help you get it.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/everything-you-need-to-know-about-on-demand-staffing-in-the-uae\/\">Learn more about how to get on-demand staffing in the UAE<\/a>.<\/p><\/blockquote>\n<h3>3.3 Generate new business<\/h3>\n<p>When considering going <strong>from retail to eTail<\/strong> you can reach more people thanks to your website. This allows you to sell more since you reach a broader audience that will likely make business with you.<\/p>\n<p>With a website you have greater geographical reach thus making you grow and increasing your sustainability. Eventually, when your business continues growing, you can expand yourself to other towns or cities where there\u2019s demand for your products or services.<\/p>\n<h3>3.4 It sets you apart from the competition<\/h3>\n<p>Since your competition is also online you need to have a strong presence on the internet so you can gain more customers and don\u2019t get left behind. Since you\u2019re a retail business, you can offer online purchases\u00a0 and this will allow you to have a greater income and build a customer base.<\/p>\n<p>When you work with a PEO, you must know how to take the most out of this partnership. For this reason, you should some tips that may help you get excellent benefits and improve the quality of service you\u2019re going to receive from the agency.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/tips-for-peo-in-abu-dhabi\/\">Learn more about some tips you can follow when you work with a PEO<\/a><strong>.<\/strong><\/p><\/blockquote>\n<h3>3.5 Customer engagement<\/h3>\n<p>Having a website will help you build a valuable relationship with your customers because they will be engaged to your content. Whether you have a blog or a social media strategy, they will remain loyal to you.<\/p>\n<p>If you need help with the management of your workforce or any HR task, you need to have experts by your side to assist you. In this regard, Connect Resources can be the best solution for your business to offer you a comprehensive PEO \u2013 EOR service to help you have an outstanding company.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/eor-employer-of-record-dubai\/\">Learn more about the PEO &#8211; EOR Service offered by Connect Resources<\/a><strong>.<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Why_does_eTail_matters\"><\/span>4. Why does eTail matters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gointeraction.biz\/wp-content\/uploads\/2016\/09\/ecommerce-1-870x520.png\" alt=\"Why does eTail matters?\" width=\"870\" height=\"520\" \/><\/p>\n<p>Making the decision of going <strong>from retail to eTail<\/strong> and start to build an online presence for your business is a significant one because it will allow you to expand your business to new horizons.<\/p>\n<p>It\u2019s an important step to achieving your strategic goals. For this reason, let\u2019s observe the reasons why eTail is important for your company:<\/p>\n<ul>\n<li>It\u2019s a simple and specific concept that can help you target a broader audience<\/li>\n<li>The eTail is important for entering B2C markets<\/li>\n<li>It\u2019s a straightforward way of selling products and services online<\/li>\n<li>The eTail doesn\u2019t involve several activities, unlike ecommerce<\/li>\n<\/ul>\n<p>Running a retail business involves facing unforeseeable circumstances, like a national or worldwide crisis. For this reason, you should focus on having an online presence because it can help you continue your operations remotely.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/advice-for-uae-employers-and-hr-professionals-to-manage-the-impact-of-coronavirus\/\">Learn more about how to have an excellent management of the impact of Coronavirus<\/a>.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_What_are_the_steps_to_take_your_business_online\"><\/span>5. What are the steps to take your business online?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019d like to enter on the <strong>online retail industry<\/strong> there are some steps you have to follow . Let\u2019s observe what you should do to achieve it successfully:<\/p>\n<ul>\n<li>Plan the details you want to include on your website<\/li>\n<li>Consider the investment you have to do and the options you have available<\/li>\n<li>Develop a marketing strategy<\/li>\n<li>Plan the content you want to share<\/li>\n<\/ul>\n<p>We can divide all of these steps into just two phases: launching your website and developing a post launch strategy.<\/p>\n<p>When you need support for your business, you may want to find an agency that can help you deal with the most time-consuming tasks. Once you get the service you expect, you may start focusing on additional activities like taking your business from retail to eTail.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/the-top-advantages-of-peo-support-for-your-business\/\">Learn more about how a PEO can be a great support for your company<\/a>.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"6_How_to_launch_a_web_store\"><\/span>6. How to launch a web store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0426\/9209\/articles\/Copy_of_tamano_imagenes_blog_posts_6_960x502_crop_center.png?v=1595441097960w\" alt=\"How to launch a web store?\" width=\"960\" height=\"502\" \/><\/p>\n<p>The first step for your business for going <strong>from retail to eTail<\/strong> is launching your website. It\u2019s essential to do it because it will allow you to show the products or services you want to sell. However, it\u2019s not as easy as you may think. You have to take into consideration several details, which are the following:<\/p>\n<ul>\n<li>Selecting a domain: your domain is your digital address; therefore it should be your brand name.<\/li>\n<li>Choosing the web hosting: the hosting is the server where you store your website<\/li>\n<li>Select the platform and software: there are several technologies available to launch your website like WordPress or any other.<\/li>\n<li>Select the extensions: your website should have some additions so the users can accomplish some tasks.<\/li>\n<\/ul>\n<p>If you haven\u2019t considered implementing a payroll solution in your business, perhaps you should do it since it can offer you a great amount of benefits. In fact, it can be a solution that provides a huge relief to your operations because you won\u2019t have to invest time or resources on it.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/learn-why-payroll-outsourcing-can-provide-a-big-relief-to-your-business\/\">Learn more about how payroll outsourcing can help your business<\/a><strong>.<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"7_What_is_the_marketing_strategy_you_should_follow_for_your_eTail\"><\/span>7. What is the marketing strategy you should follow for your eTail?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have launched your website you need your clients to find you. But, to achieve this you should make yourself visible to them. There\u2019s too much competition and by designing a successful digital marketing strategy you can take your business to the top.<\/p>\n<p>Some of the basic components you should include in your marketing strategy are the following:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>Clients database<\/li>\n<li>Email campaigns<\/li>\n<li><a href=\"https:\/\/itechnogeeks.com\/saas-content-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">Content marketing<\/a><\/li>\n<li>Sales funnel<\/li>\n<\/ul>\n<p>Running a business in the UAE means that you must follow the <a href=\"https:\/\/connectresources.ae\/oman-labour-law\/\" data-wpil-monitor-id=\"1431\">laws and regulations<\/a> established by the authorities. One of the most important rules is to hire national workers, and if you need help with this, Connect Resources can assist you with Emiratisation.<\/p>\n<blockquote><p><a href=\"https:\/\/connectresources.ae\/emiratisation\/\">Learn more about the Emiratisation service offered by Connect Resources<\/a><strong>.<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"8_How_can_Connect_Resources_help_you_improve_your_business_solutions\"><\/span>8. How can Connect Resources help you improve your business solutions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/media-exp1.licdn.com\/dms\/image\/C511BAQGHyZMpAQvdbw\/company-background_10000\/0\/1566363612009?e=2159024400&amp;v=beta&amp;t=FtvdlWpeUVXTgaPkuvye8FeXzQI4to0mZblwhrn_dgc\" alt=\"Resultado de imagen de connect resources linkedin\" \/><\/p>\n<p>Once you know that investing time and effort in your online presence could give you excellent results, you may be wondering how you can optimize your operations to achieve it. With Connect Resources you can delegate some of your business functions to our team of experts. This way you can focus on entering the digital market.<\/p>\n<p>We have specialists that can help you with several tasks that don\u2019t generate income and that are a burden for your business, like payroll, recruitment, visa processing and many more. We have worked with several companies in a variety of industries and we can offer you a customized solution adapted to your requirements.<\/p>\n<p><strong><em>Would you like to contact Connect Resources for assistance with your business<\/em>?<\/strong> You can call at <strong>+971 433 166 88<\/strong> or send an email to\u00a0<a href=\"mailto:contact@connectresources.ae\">contact@connectresources.ae<\/a>, and you&#8217;ll talk to one of their representatives that will gladly answer all of your questions.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our ever-changing world we need to adapt our companies to the recent trends, and for this reason we have to consider digitalizing our business by going from retail to eTail. It\u2019s highly important for your business to have an online presence if you want to grow and expand. It doesn\u2019t matter if you own&#8230;<\/p>\n","protected":false},"author":115407,"featured_media":6452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2002],"tags":[],"table_tags":[],"class_list":["post-6450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-of-record"],"acf":[],"_links":{"self":[{"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/posts\/6450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/users\/115407"}],"replies":[{"embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/comments?post=6450"}],"version-history":[{"count":4,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/posts\/6450\/revisions"}],"predecessor-version":[{"id":51659,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/posts\/6450\/revisions\/51659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/media\/6452"}],"wp:attachment":[{"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/media?parent=6450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/categories?post=6450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/tags?post=6450"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/connectresources.ae\/wp-json\/wp\/v2\/table_tags?post=6450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}